Wondering if your network’s marketing has any weak links?
Your network is your professional family. Like any family, it’s full of potential but also unique challenges and even more unique personalities that are part of what makes it all yours. This unique nature comes with both strength and risk. It’s what keeps things exciting.
Wondering what to do about it if there is?
The top-down structure of a corporate network provides all the marketing and brand control you could ever want.
We’re just kidding.
These networks have their own challenges when it comes to ensuring effective marketing execution. These can include cross-functional vendor management, misinterpreted instructions and vision across the network, and disengaged ground-level staff.
Any one of these can make a great marketing idea fail in practice.
We can help.
In the franchise network world, it is important to have a marketing partner who understands the effect which all the personalities around the table have on the health of the business.
We understand the differences in needs and priorities between the opco and its franchisees, the value proposition that the opco brings and how to bring the maximum return on marketing investment at both the corporate and street levels.
Herding everyone in the same direction is a critical challenge which faces every franchise network.
We can help.
Dealer & distributor networks are a different set of challenge. These networks include the distributor layer, and the retail/dealer layer which can sometimes be thousands of physical locations before the consumer is even in the picture.
Brand control, merchandising and an understanding of the consumer experience can easily slip into disrepair due to the sheer dimentionality of it all.
It’s important to have a marketing partner who has hands-on exerpience in this environment if you hope to succeed.
We can help.
- SINGLE-SOURCE MARKETING PROCUREMENT
- LOCAL + NATIONAL CAMPAIGN PLANNING AND EXECUTION
- CUSTOMIZABLE WEB PORTALS WITH SPEND + VISIBILITY CONTROLS
- COST CONTROL PROCESSES AT ALL LEVELS OF SERVICE
- BRAND QUALITY & CONSISTENCY MONITORING
- REPORTS ON SPEND AND UTILIZATION AT ALL LEVELS OF YOUR ORGANIZATION
- SCALABILITY TO PROVIDE JUST THE RIGHT SERVICE LEVEL
- MULTI-TIER SUPPORT TO HELP GROW YOUR BRAND AND YOU LOCATIONS
PROJECT OR CAMPAIGN – LOCAL OR GLOBAL
If you’re looking for a strong franchise marketing partner with decades of experience, we’re ready when you are!